the rave blog

the rave blog

our news and thoughts, things we like and random ramblings

  • Mercedes-Benz Tweet Fleet

    • 3 Apr 2012
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    Great campaign idea from Jung von Matt / Neckar to showcase the Mercedes-Benz Active Parking Assist System, which recognises empty spaces as it passes them.

    Just before Christmas when parking slots were hard to find, the Mercedes-Benz Tweet Fleet with its Active Parking Assist tweeted the locations of empty parking spaces in downtown Stuttgart (via some very clever GPS and onboard electronics wizardry!)  Within a day, Mercedes-Benz Tweet Fleet was ranked top 3 of the most discussed topics in the German-speaking social web.

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  • Audi's Ugly Duckling Becomes a Swan

    • 3 Apr 2012
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    Audi-ugly-duckling

    Charming new TV spot from BBH London for the new Audi A5, playing on the German car manufacturer’s love of aerodynamics and its ability to be ahead of its time.

    via Adweek

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  • Poisoned Chalice - Newcastle Takes on Stella

    • 3 Apr 2012
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    Newcastle-brown-ale-no-bollock

    Loving this new campaign for Newcastle Brown from the ever-brilliant Droga5. A cheeky outdoor campaign that sets the tone for the TV spots….great stuff.

    via Adweek

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  • Show Some Love for Tradesmen...

    • 22 Mar 2012
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    6388_irwin_show_some_love_fina

    Tradesmen.  We love ‘em. And they get a bad press a lot of the time. So Rave is working together with IRWIN Tools to try and change that with the launch of National Tradesman Day 2012, when we’ll be asking the UK to join us and support the campaign to ‘Show Some Love For Our Tradesmen’

    The next 6 months will see more than 50 events taking place all over the UK throughout the year, culminating in ‘National Tradesmen Day’ on 21st September, that will officially salute professional tradesmen and highlight the importance of their work to the Great British Public. Throughout the campaign, IRWIN will be inviting trade professionals to visit them at trade shows, retailer and merchant branches to pick up lots of free stuff as their way of saying thanks and rewarding the hard working trade heroes that keep the country running strong. The list of great items that tradesmen can get courtesy of IRWIN includes free t-shirts, free tools, free tradesmen packs and even free food!

    We’re expecting big things from this initiative, as in recent years IRWIN have shaken up the professional trades industry with their ‘Challenge IRWIN’ and ‘Ultimate Tradesman Challenge’ campaigns. ‘National Tradesman Day’ looks set to be the biggest yet.

    More info at: http://www.nationaltradesmenday.co.uk

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  • Fancy Dress Rugby Anyone?!

    • 22 Mar 2012
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    We love a bit of rugby at Rave. And we love a bit of fancy dress action too. Put them together….

    This ‘Serious Play’ spot from JWT London highlights HSBC’s sponsorship of the legendary Hong Kong Sevens, by using the popular trend of spectators at the tournament wearing some pretty serious fancy dress.   

    Via BestAdsOnTV

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  • Alton Towers in Age Classification First

    • 22 Mar 2012
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    Nemesis-bbfc-12a

    Very nifty piece of work from Alton Towers and Cake PR to get the theme park’s latest attraction classified as a ‘12A’ by the BBFC – the British Board of Film Classification . This makes it the first non-film or game to receive an age rating by the organisation,  meaning that under 12s will have to ride with an adult in order to further underlines the apparent scariness of the ride. And of course, it’s picked up a raft of top media coverage as a result. Great work.

    More info here: http://www.bbc.co.uk/news/uk-england-stoke-staffordshire-17428747

    For more like this, visit the excellent PR Examples

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  • Trash-Talking BBC America

    • 22 Mar 2012
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    Bbc-trash-ad

    Another great, simple and effective piece of Outdoor – this time in the States to promote BBC America. Cleverly placed above the recycling bins, the execution plays on the notion that Americans view British society as more refined and sophisticated – therefore for a program to be on BBC America, it has an automatic seal of approval.

    Seen on the ever enlightening Stunt of The Day from Taylor Herring PR.

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  • He does make exceedingly good (free) cake

    • 22 Mar 2012
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    Kipling

    We are loving this outdoor campaign from agency101 which sees 19 specially converted poster site dispensing free cake. Designed to promote Mr Kipling’s new 'snap pack' format, which allows consumers to eat cake 'on the go', each site distributes up to 500 Mr Kipling Angel Slices a day, once a minute, at the touch of a button. One bus shelter on London's Tottenham Court Road will also emit the aroma of cake, with a scent spray on the poster site. Additional support for the campaign from Starcom, JC Decaux and PR activities from Ketchum Pleon.

    Free cake. Massive win.

    Via Creativity Online

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  • Things We Like: Americans for Grammar

    • 22 Feb 2012
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    42706_amer_grammar_biacthsmler

    Interesting campaign from Y&R Chicago  to create a movement for all Americans to stand up and take control of the growing problem of poor grammar.. The print ads drive to a blog where people can post mistakes they’ve found themselves, as well as donate money to an urban language and grammar school.

    Very commendable. Just don’t ask them about the centre. Or colour.

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  • Things We Like: Boyfriend Went Vegan

    • 22 Feb 2012
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    Loving this spot for PETA created by Matter.  Taking a different approach to the benefits of not eating meat!

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    Tel. +44 (0)1675 467462

    With offices in Birmingham, London and Luton, Rave develops hard-hitting ideas and campaigns that grab the attention and bring real impact to marketing communications.

    Whether it's developing a new brand or product launch, creating TV ads, designing marketing materials or planning a media relations strategy, our work is admired by both audience and client.

    Our long list of clients includes the likes of IRWIN Tools, Cisco, Carlsberg, Corgi, Graco, Showcase Cinemas, Berol, Jardine Lloyd Thompson (UK), Birmingham City Council, Bull Ring Markets, Zanussi, Triton, ReactFast, University of Wales Newport, Barnfield College and South Birmingham College.

    We love what we do and so do our clients. Get in touch to find out what we can do for you.

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